Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic success in Formula 1

Mercedes team principal Toto Wolff is engaged in final negotiations to offload a portion of his ownership stake in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6 billion – an unprecedented figure for an F1 team – following the McLaren team was appraised at £3.5 billion in an adjustment to ownership structure last September.

The Austrian executive, who owns a 33% stake of the Mercedes F1 operation, plans to divest a shareholding approximately 5%.

Wolff, aged 53 would stay on as team principal and chief executive officer should the deal proceed.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who each also own a third of the company.

An official representative stated: "We will be making no official statement on the matter. The management structure of Mercedes F1 stays unchanged, and each shareholder are fully committed to continued achievements of the brand in F1."

Financial Growth

The deal signifies a significant increase in value of Mercedes F1 after Ineos acquired its stake for £208m in 2022.

This surge reflects the expansion in valuations of Formula 1 outfits recently due to the increasing appeal of the sport globally.

This was also seen in the success of the Formula 1 film featuring Brad Pitt, which was released last summer and has grossed over $630 million (£458m) at cinemas worldwide.

It is the actor's top-grossing film and the highest-earning sports movie to date.

Current Standings

Mercedes are runner-up in the team standings, trailing McLaren, with three races remaining in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 races this year and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

Candace Carson
Candace Carson

Lena Visser is a youth empowerment advocate and writer passionate about helping young people unlock their potential through creative and educational initiatives.